Hisense has officially partnered with Real Madrid to enhance fan experiences in the Middle East. The announcement was made at an exclusive event in Dubai, attended by Hisense MEA’s President Jason Ou, Vice President Ismail Al Hurani, and FIFA Legend Ambassador Michel Salgado.

The three-year partnership aims to bring fans in the MEA region closer to Real Madrid through a range of initiatives, including a limited-edition co-branded 100-inch TV designed to elevate the home viewing experience.

“Partnering with Real Madrid, a club with a rich history and passionate fanbase, aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand,” said Hisense President Jason Ou. 

The partnership will cover both the men’s and women’s teams across all championships, including the UEFA Champions League and the Supercopa de España, which will be held in Saudi Arabia.

Building on Hisense’s successful collaborations with UEFA and FIFA, this partnership further deepens the company’s connection with the sport and its fans. This new alliance with Real Madrid is set to deliver unforgettable experiences for football fans in the MEA region.