The partnership also sees members of the crew and event staff get adidas branded gear.

Adidas have announced their partnership with The Esports World Cup Foundation to provide esports athletes with exclusive gear at the 2024 event in Riyadh.

“The Esports World Cup is proud to partner with adidas, a brand that embodies the spirit of competition and innovation” said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. “This partnership allows Adidas to connect with a passionate and dedicated fanbase, presenting a unique opportunity to engage with the rapidly growing esports community. We look forward to co-creating innovative experiences that excite fans and elevate the esports landscape.”

“Building on the success of our Gamers8 partnership, adidas is thrilled to join forces with the Esports World Cup, a global leader in esports and gaming,” said Bilal Fares, Managing Director KSA, adidas. “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

The Esports World Cup starts on July 3^rd, where fans can watch their favourite athletes compete for a chance to win from a lifetime record win pool of 60 million dollars.