Online Hub on Amazon.sa and Amazon.ae will deliver Live Esports broadcasts via Amazon Ads integration of Twitch streams in KSA and discounts and deals to its customers

The Esports World Cup Foundation (EWCF) and Amazon have announced a collaboration for the Esports World Cup (EWC) in Riyadh, starting from July 3rd to August 25th. Amazon will launch the Esports World Cup Hub on amazon.sa and amazon.ae that will stream the EWC live via Twitch and provide gaming fans ways to connect with their favourite athletes and clubs.

Starting July 1st, Alexa customers in Saudi Arabia can access EWC updates and quizzes by asking, “Alexa, start the Esports World Cup.” Fans in Saudi Arabia, the United Arab Emirates and Egypt will also have access to exclusive gaming deals on amazon.sa, amazon.ae, and amazon.eg from July 3rd to October 31st. EWC fans who also purchase select tickets will receive an Amazon discount coupon for gaming devices and accessories.

“We are proud to be partnering with EWCF as the Main Partner and Official ecommerce Partner for the Esports World Cup.” said Abdo Chlala, Country Manager of Amazon Saudi Arabia. 

Beyond the regional collaboration, Amazon Ads has partnered with EWCF to enhance engagement and viewership in the US and Europe through Twitch, streaming TV, and audio ads.