Case study · Oct 2025
Atsu looking out over a misty valley towards Mount Yōtei
Move your cursor. The mask is watching.
Ghost of Yōtei · Sucker Punch · PlayStation · Launch coverage

19 videos. 1.7M views.

Hidden sword kits, armour guides and an Infamous Easter egg, posted through launch month.

1.7MViews
161KLikes
41.9KSaves
946KViews on our top guide
The game

A lone mercenary in 1603 Ezo.

Atsu hunts the Yōtei Six across the wilds of Hokkaido. PS5, out 2 Oct 2025.

Format
19 short-form guides and features
Posted
3 to 27 Oct 2025, launch month
Paid boost
None. 100% organic
Results

The numbers.

161KLikes
41.9KSaves
5,832Shares
361Comments
TikTok1.4M
Instagram200K
YouTube87K

TikTok, Instagram and YouTube insights, 3 to 29 Oct 2025

1 in 10 TikTok viewers hit like.

TikTok like rate 10.9%38K TikTok saves83% of views on TikTok
Top videos

Every sword kit, found.

Top 01
TikTok comment

“That’s a Cole McGrath sword my boy respect the goat”

314 likes
946KThe Infamous Strike sword kitTikTok · 9 Oct 2025
Top 02
207KThe Bones of Gashadokuro sword kitTikTok · 14 Oct 2025
Top 03
109KThe Blood Rust Honey sword kitTikTok · 15 Oct 2025

“We need other infamous game bro”

TikTok comment · 575 likes

“Thank you very much. I just found it.”

TikTok comment · Infamous Strike guide

Why it worked.

Atsu on a cliff above a waterfall and red autumn trees

A nod to PlayStation fans

Our top guide found the Infamous crossover kit.

Atsu walking through a red autumn forest

Answers players search for

Each video finds one kit, start to finish.

A shrine path in autumn with Mount Yōtei behind

Through launch month

19 videos in 25 days kept the game in feeds.

Game coverage

Got a game to launch?

Launch guidesTikTok, Instagram, YouTube
Launch packagesReviews, articles, release day
Results reportLike this one
Megan KempDirector, ITP Gaming and ITP Live Experiences
megan.kemp@itp.com See the media kit