The creature in the intro
A strong hook that lands before the scroll.
Case study · Oct 2026
UNFROST · Nord Unit · Instagram Reel
One Reel. 445K views. 2K wishlists.*
A 40-second game rec for an indie co-op horror game, posted in Steam Next Fest week.
445,229Views
393,058Accounts reached
39.9KShares
2K*Steam wishlists
The game
Co-op horror in Antarctica.
Hunt an ancient creature, find its weakness, call in the nuclear strike. 1 to 4 players, PC.
- Format
- 40-second Instagram Reel
- Posted
- 19 Oct 2026, Steam Next Fest week
- Paid boost
- None. 100% organic
Results
The numbers.
27.4KLikes
39.9KShares
14.7KSaves
824Reposts
Instagram insights, 19 to 29 Oct 2026
1 in 10 viewers shared it.
Share rate 10.2%Like rate 7.0%Save rate 3.8%
Steam wishlists
2KEstimated wishlists from the Reel
Reel views445,229
Nord Unit’s view-to-wishlist rate0.4 to 0.5%
Estimated wishlists1,780 to 2,230
“Thank you so much for creating the Reel about UNFROST! Thanks again for the fantastic coverage and support.”
Who watched
Made in the Middle East. Watched everywhere.
Age
18-2441.8%
25-3447.1%
35-448.4%
45+2.7%
Top countries
United States56.1%
Canada5.7%
United Kingdom5.4%
Australia4.7%
88.9%Aged 18 to 34
96.7%Men
71%From the US, Canada, UK and Australia
Why it worked.
A question for the squad
“Which friend is messing up the nuclear launch?”
Timed for the demo
Posted in Next Fest week, with a demo to play.
Game coverage
Got a game to launch?
Game rec contentInstagram, TikTok, YouTube
Launch packagesDemos, festivals, release day
Results reportLike this one