North American esports giant NRG Esports, in collaboration with Full Squad Gaming, has inked a major partnership deal with tech titan Samsung.

Under the agreement, Samsung will secure full naming rights to NRG Esports’ PUBG Mobile team, now rebranded as NRG Galaxy. This partnership extends to a range of activations, including integrating Samsung’s Galaxy S24 Ultra smartphone into the team’s social media content.

Expanding beyond traditional esports, NRG’s Full Squad Gaming will embark on a college tour across North America, featuring top talent from FSG and offering students the chance to win Samsung products through gaming challenges using Galaxy Z Series phones. Additionally, Samsung will become the presenting partner of Full Squad Gaming’s Squadcast TikTok gaming show, with episodes filmed on Samsung devices.

Looking to foster emerging talent, NRG, Full Squad Gaming, and Samsung will jointly host the Samsung Game Jam competition. Aspiring mobile game developers will compete for cash prizes and the opportunity to showcase their games to a wider audience. Further details on the competition are yet to be revealed.

NRG’s CEO, Andy Miller, hailed the partnership as a significant milestone, expressing excitement about leveraging Samsung’s technological expertise to create immersive gaming experiences and foster a global gaming community.

“The launch of the NRG Galaxy team, and this partnership with Samsung, marks a significant milestone in our journey,” said Miller. “As a global brand at the forefront of the esports industry, NRG’s latest venture into mobile gaming through this partnership underscores our commitment to innovation and global reach. This marquee partnership is a testament to our resilience and leadership, showcasing our ability to not only navigate but also thrive in a competitive landscape.”