TikTok has been announced as the latest company to partner with the Esports World Cup Foundation (EWCF) in Riyadh, Saudi Arabia. TikTok will introduce a dedicated EWC Hub to showcase content from the event, its broadcasters, teams, and players. Exclusive EWC content will be tailored for TikTok, encouraging collaborations with popular creators.

Interactive activities will include a live weekly show with in-depth coverage and behind-the-scenes reports, live broadcasts from the event by diverse creators, and custom icons and features on TikTok LIVE for the EWC.

“We are excited to join forces with TikTok to redefine esports content and entertainment among a broader audience,” said Mohammed Alnimer, Sales Director of EWCF.

“Promoting a shared appreciation for esports, connecting fans and players across different cultures and regions is at the top of TikTok priorities,” said Mohamed Harb, Head of Partnerships, TikTok MENA.

The partnership aims to enhance the fan experience with real-time interactions and exclusive content. For official EWC content on TikTok, search #GamingOnTikTok and #EsportsWorldCup.